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[The Paid Search Association is dedicated to serving the search-advertising field by drawing on a diverse and expert community of paid search marketers to create programs, services and information products that advance the industry. Today we speak to Mike Freedman, manger for Paid Search Association. Mike Freedman has enjoyed a successful career in the field of search marketing for more than two decades. He’s worked in client-side and agency-side paid search advertising and also for two niche paid search advertising software platforms. Mike also has more than a decade of experience in the non-profit world. He helped develop and managed two national non-profit healthcare organizations, including a trade association and a certifying board. Mike worked for several years as director of communications for the American Heart Association in the Greater Miami area. If you’re working in the paid search industry or you are a student interested in opportunities in the paid search industry, the Paid Search Association is for you. We're just getting started but we promise to work hard to be your constant ally, advocate, and adviser to help you grow and advance in the paid search industry./>