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We’re excited to announce that Hanapin Marketing has combined our superpowers with fellow digital experts Brainlabs as part of their global expansion plan! 

Hanapin will join the Brainlabs group in a step towards our joint vision of creating the agency model of the future: no silos, no departments, just brilliant teams centred around clients, allowing us to deliver best-in-class digital marketing.

What does this mean for PPC Hero and Hero Conf? 

While both are included in the merger, the two brands will continue to run independently from the agency side of the business. You’ll still get fresh, new posts on what’s happening in the PPC industry every week on PPC Hero and we’ll still host a world-class PPC event in both the US and London every year. 

With this merger, Hanapin will increase our office footprint to span Bloomington, Austin, New York, Seattle, Los Angeles, and London. And just so you know, everyone at Hanapin’s job is safe and secure!:) Our President, Jeff Allen and VP of Revenue Tom Hootman, will still be leading the team and we’ll continue to work on valuable resources and tools to share with the entire digital marketing industry. We’ll just have a “few” more experts at our disposal now!

Daniel Gilbert, CEO of Brainlabs, commented: “Wow, wow, wow. I’m full of Hanathusiasm! When can we get started? I can’t wait to see what bringing these two fantastic companies together can do for our clients – the possibilities are mind-blowing. I’ve seen how Hanapin has taught and inspired the industry through their client work and their awesome PPC Hero and Hero Conf and all while growing and maintaining an amazing company culture – our union is clearly a match made in marketing heaven.”

Jeff Allen, President of Hanapin, added: “We’re beyond proud of the healthy, thriving company we’ve built over the past 16 years. Today is the start of an even brighter future. In Brainlabs we’ve found the perfect complement to our business. Our cultures are perfectly aligned. Our vision is client-centric. Merging will provide both companies the opportunity to expand our geography, grow our service lines, and continue to deliver best-in-class service to our clients.”

The merger is only the beginning of a heroic new dawn!